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累積華文數位內容資產建構全民知識經濟鏈 Accumulating Chinese digital content resources and building a knowledge economy chain for everyone
作者:孫文秀 Sun,Wen-Show     
出版日期:2008-06-04
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數位內容泛指將語音、文字、圖片、影像等利用資訊科技加以數位化並加值運用之產品或服務。而數位典藏是政府推動的一項國家型科技計畫;主要目標之一是「將國家重要的文物典藏數位化、建立國家數位典藏」。數位典藏與數位學習國家型科技計畫共同主持人李德財開宗明義地表示。

李德財共同主持人進一步說明,相較於其他國家,臺灣是第一個以國家力量來整合各部會、機構及學科領域,進行國家文物典藏工程的國家,經由政府的力量,與民間數位典藏產業合作,建構屬於全民的知識經濟鏈。數位內容產業的第一哩路就是「數位內容」,而數位典藏計畫就是為臺灣建置有品質的、極為珍貴且具代表性的華文數位內容資產。

匯集華文數位內容,建立數位典藏標準流程
數位典藏國家型科技計畫執行六年來,整合了國內重要博物館和文獻館,建置台灣數位典藏(Taiwan Digital Archives),並建立包括橫跨多種主題內容的「聯合目錄」(Union Catalog),其中累積350萬筆數位媒材成果;另外並建立提供公眾瀏覽的「公共資訊展示系統」(Digital 101 Exhibition System)。在累積數位化的經驗後,也建立起數位化的標準工作流程,出版數位化工作流程叢書與影片,並放置於網站上,提供給社會各界作為數位化工作的參考。李共同主持人說,本計畫第一個重大的成就即是奠定了珍貴的華文數位內容基石。其次,本計畫還奠定了數位化的技術,同時亦為基礎研究與應用研究之間建立起技術銜接的橋樑。數位典藏也是一個跨越人文社會與資訊領域的國家型計畫,因此於計畫執行的過程中,人文社會科學領域的研究人員、助理,與資訊科技領域的學者、工程師,彼此由於專業的不同,導致視的面向也不一樣,李共同主持人表示,如何將彼此語言轉譯作跨領域的溝通,這是一項挑戰。

計畫執行以來,李共同主持人欣慰地認為,將研發的基礎研究型成果實際應用至各項數位典藏計畫中,並在內容及資訊科技雙重發展與協同合作的前提下,交互激盪出兼具人文社會與科技特質的台灣數位典藏,是本計畫另一個重大成就。此外,李共同主持人也認為,由於資訊科技的發展神速,掌握技術的國際標準與規範,是資訊科技領域學者與工程師要面對的挑戰。還有數位化產物的智慧財產權歸屬與相關法規、授權以及鑑價等問題,也將是未來亟待解決的問題。

李共同主持人特別指出,相較於世界各國,數位典藏計畫是唯一以國家力量來統合進行國內重要文物典藏的「數位化工程」。這幾年來持續深入參與國際性組織、參加相關研討會、與數位典藏社群交流與對話,也在國際間建立了相當的知名度,各國對於臺灣如此重視文化典藏,並願意以國家的力量投入製作數位典藏,均印象深刻。因此,自2007年開始的第二期計畫也成立特別了「數位典藏與學習之海外推展暨國際合作計畫」,希望能將我國的數位典藏經驗推廣至國際。

讓數位典藏產業化,落實永續經營願景
經過第一個五年計畫所累積的珍貴數位化資產,如何活化利用,廣為大眾瞭解,進而提升大家的文化素質、生活品質與文化自信心,是數位典藏國家型科技計畫接下來要思考的問題。李共同主持人說:有必要將累積豐富的典藏內容與技術融入教育、產業、社會等領域,讓數位典藏產業化,落實「永續經營」的願景。

除數位化的經驗和技術將持續傳承與創新外,李共同主持人認為,在國家重要文物數位化的具體推動上,由於第一期採行由下而上的執行方式,由各機構就原有典藏自行數位化,使得數位物件分散各處,缺乏組織及完整性。有了這樣的經驗以後,緊接著的五年計畫將採取由上而下的執行方式,建立明確的方向及典藏目標,找出足以代表臺灣及具有特色的主題進行典藏。

李共同主持人說明,藉由「成果盤點」及「數位典藏橋接計畫」兩項工作的推動,能奠定未來數位典藏永續經營的基礎及模式。

他表示,「成果盤點」的目的在於清查盤點數位化物件的權利,以進一步建立計畫完善的智慧財產權管理機制。這項機制建立後,可做為創意加值、技術移轉的基礎,將典藏單位的數位化成果所能帶來的效益最大化。數位典藏橋接計畫的目的在於創造數位典藏相關產業的經濟價值。「橋接」是指透過資訊平台與機制的建立及推動,將數位典藏國家型科技計畫聯合目錄中的典藏成果與商業應用的設計、推廣、製作、行銷等資源進行篩選、整合,讓具商業價值的素材得以商用化,並促進廠商投入生產、行銷,為數位典藏、廠商、加值產品三方帶來最大的媒合機率,讓數位典藏的交易市集不但要能立足臺灣,還要放眼國際。

成為全球數位典藏重鎮,讓世界看見臺灣競爭力
總體而言,在數位典藏國家型科技計畫第二期的規劃中,重點工作包括:
一、建置呈現臺灣文化與自然環境多樣性的數位內容,例如「臺灣自然史知識庫」、「臺灣人文史知識庫」等。
二、深化數位典藏成果在文化、學術和產業層面的應用,例如推動數位典藏成果盤點、數位內容公眾授權機制,率領台灣文創產業廠商參與紐約國際授權展等。
三、推動典藏成果國際化、建立國際合作網路,例如經營重點國際組織,目前在台灣已成立博物館電腦網路(Museum Computer Network, MCN)台灣分會,未來將繼續規劃成立世界文化入口網站組織(CultureMondo)亞太秘書處,展開專業知識、數位內容及技術之交流,獲得國際發言權及活動主導權,以邁向世界舞台。

李共同主持人強調,數位典藏國家型科技計畫已建立一組具有創新、研發能力的數位發展技術團隊,不但能促成臺灣成為全球推動華文文化數位典藏的重鎮。還能夠協助其他國家推動和數位典藏相關的計畫。所以將透過國際合作或跨國計畫的運作,積極推動國際合作交流,把臺灣的文化智慧經濟推向世界各地,讓全世界看見臺灣的競爭力。

Digital content is generally defined as digitized spoken language, text, graphics and videos which have by means of information technology added value for use as products or services. Taiwan digital archives program is a government-sponsored science and technology program, and one of its main goals is "to digitize our national collections and cultural heritage, and create a national digital archives".

Dr. Der-Tsai Lee, Deputy Program Director of the Taiwan e-Learning & Digital Archives Program put it in clear and simple terms. Dr. Lee explained it further that Taiwan is the first nation in the world to initiate such a grand project by using its wherewithal to create a national digital archives from collections that belong to various government agencies, and major content holders . With the support of the government and the cooperation of the private sector, a knowledge economy chain in digital content industry is being formed. Digital content is the first mile of digital content industry, while the digital archives program is an important initiative that helps create a high-quality, extremely precious and moreover representative of Chinese digital assets for Taiwan.

Gathering Chinese digital content and creating a standard process for digital archiving
During the six years of implementing the National Digital Archives Program (NDAP), we have accumulated a total of 3.5 million digital items in the Union Catalog which were contributed by many key museums and libraries in Taiwan, and the content span many different subjects and themes, and built a Digital 101 Exhibition System, a virtual museum which contains special items in selected collections for the public to browse over the Internet. Through the accumulated experience digitizing these cultural collections, we have developed standard operating procedures (SOPs) of digitization for each major content category. These SOPs have been published as a series of books and videos, and posted on the Internet for people to use as reference guides for digitization of collections. "The first important achievement of NDAP was a solid foundation built for creating and preserving precious Chinese digital content" said Dr. Lee.

Furthermore the Program has also laid a foundation for digitization technology, while providing a technological bridge between basic research and applied research. The National Digital Archives Program transcends humanities, social sciences and IT disciplines. For this reason, it requires during its execution research personnel and assistants in humanities and social sciences as well as scholars and engineers in the IT field to work together. Because they have different expertise and background, they have different views and priorities. Dr. Lee noted, communicating across these different disciplines has been a challenge throughout. Since its inception, Dr. Lee proudly noted, the Program has made a significant advancement to date. That content experts and IT specialists work seamlessly together makes Taiwan's digital archives unique with the characteristic of a cross-fertilization of technologies, sciences and humanities.

In addition, Dr. Lee pointed out that because IT continues to develop so swiftly, keeping abreast of international standards and rules has been a challenge that IT scholars and engineers must face. Intellectual property rights and related laws, as well as licensing and valuation of digitized works are issues that must be addressed in the future.

Dr. Lee reiterated, NDAP is the only digitization project in the world that takes a national effort to digitize national cultural heritage. In recent years NDAP has work closely with international organizations, participated in workshops and conducted exchanges and dialogues with counterparts in the world who are involved in digital museum and digital library projects. This effort has helped build a very good image of Taiwan, treasuring its cultural assets as well as willing to invest national resources to the development of digital archives. To further expand its international influence, we set up the International Collaboration and Promotion Project in Phase II of the program, starting in 2007.

Enabling the commercialization of digital archives and realizing the vision of sustainability

With the accumulation of the precious digitized assets after the first phase, the following issues emerged and must be addressed: 1) how to bring the assets to life and make them useful in a way the general public could understand; and 2) how to use the assets to improve people's cultural awareness, quality of life and self confidence. Dr. Lee observed that, to achieve commercialization of digital archives and realize the vision of sustainability, it is crucial that we make use of cutting-edge technology to infuse our rich content into education, industry and other sectors.

Dr. Lee also noted that a bottom up approach was adopted in the first phase of this Program to create the Taiwan digital archives, such that various organizations digitized their collections independently. As a result, the digitized works were not properly organized and lack a theme. To remedy this, in Phase II the Program a top down approach is taken, thereby providing a clear direction and goals for the content organizations as well as developing a common theme for the digitization effort that is representative of Taiwan characteristics.

Dr. Lee explained, through "intellectual property rights (IPRs) clearance" and the NDAP "Bridge Project", the promotion of these two efforts will lay the foundation and create a model for sustainability of the digital archives.

He indicated that the objective of the "IPRs clearance" Project is to create a complete management mechanism for the Program's intellectual property rights. When this mechanism is created, it can be used as a basis to facilitate the transfer of innovative and value-added content to private sector, optimizing the economic impact of the digital content. The objective of the NDAP Bridge Project is to help develop a digital content industry. The "Bridge" is to build an IT platform for the promotion of digital contents created by NDAP and establish a mechanism to help create a marketplace for the digital content. The strategy includes using promotion, production, marketing and other schemes to identify and select content of potential or real commercial value, and to help businesses invest in production and marketing of value-added products. This will not only support the nation’s economy, but also boost international standing of Taiwan.

Becoming a key global center for digital archives and allowing the world to witness Taiwan's
 competitiveness
Overall, under the Phase II plan of NDAP, key projects will include the following:
1) The creation of digital content representing Taiwan's cultural and biodiversity such as the Knowledge Base of Taiwan's Natural History, the Knowledge Base of Taiwan's Cultural History, etc..
2) The extension of the output of the digital archives to application in the aspects of culture, academics and socio-economy. This will include the promotion of IPR clearance and licensing, e.g. creative commons licensing model, and the participation of Taiwan's creative industry businesses in the New York Licensing International Expo and so on.
3) International involvement of the Program to create an international network for cooperation. The Taiwan Chapter of the Museum Computer Network (MCN) has already been established. In the future, the Program will establish the Asia-Pacific Secretariat Office of the Culture Mondo Network, an international cultural portal organization. Through such exchanges, it will be possible to demonstrate Taiwan's expertise in digital content and technology. As a result, NDAP will play a leadership role of digital archives in the international arena.

Dr. Lee emphasized that the NDAP has created a team with innovative R&D skills in digital technology, which will help Taiwan become a key global center for Chinese cultural digital archives. Taiwan is very well positioned to help other nations with digital archives-related programs. NDAP will therefore promote international cooperation in a more vigorous manner, allowing the world to witness Taiwan's competitiveness.