隨著具備多功能應用的智慧型手機逐漸普及，驅動企業對行動化以及消費者對行動商務的需求，也帶動市場對手機資訊安全的強烈需求。根據資策會MIC估計2007年全球手機資安市場規模為2.8億美元，相較2006年大幅成長29.7%。展望至2011年，在手機防毒、防火牆、加解密、防垃圾郵件等產品需求的帶動下，預期全球手機資安市場將以36.3%之CAGR成長，市場規模挑戰9.6億美元。
在手機資安產業價值鏈體系，不僅僅是傳統在PC端的資安廠商積極搶進，包括手機作業系統、手機品牌與行動電信廠商，均在手機資安整體產業價值鏈當中扮演關鍵角色。現階段，此四類廠商均高度重視手機惡意程式所可能帶來的威脅，並基於本身角色定位與發展優勢的不同，以不同之發展策略積極佈局手機資安市場(詳見表一)。
因此為確保行動證券下單之安全性，多家手機製造廠商、資安軟體或憑證廠商便展開合作積極投入至行動電子商務安全市場。國內PDA廠商倚天資訊於2007年1月與元大京華、兆豐、日盛及台証等四大券商合作，結合倚天資訊的M-Stock行動股市軟體、全景軟體的行動安控系統與台灣網路認證的安全憑證系統，共同推動CA (Certification Authority) 行動下單憑證機制。
事實上，安全手機仍是未被發現與滿足的手機區隔市場，諸如結合安全監控、身分辨識、超低電磁波、指紋辨識、電子商務交易、防盜、防竊聽等安全功能確實有其需求所在。以行業別來看，醫療保健、保全業、金融與保險業、政府機關等都是可能購置安全手機的潛在市場。若以目標族群來看，高階商務主管、老人、婦女、小孩等族群，都是安全手機潛在目標客戶。
The gradual popularization of smartphones that support multifunction applications has driven businesses to adopt mobile business applications while also driving the growth of m-commerce (mobile commerce) among consumers. At the same time, the emergence of this type of device has also driven strong demand for mobile phone data security. The global mobile phone security market was worth an estimated US$280 million in 2007, soaring 29.7% from 2006. The outlook for 2011 is that the global mobile security market will be worth approximately US$960 million, with a CAGR (compound annual growth rate) of 36.3%, driven by growing demand for mobile phone antivirus protection, firewalls, encryption and anti-spam solutions.
Not only are traditional PC data security vendors rushing into the mobile phone information security value chain; mobile phone operating system providers, handset brands and mobile communications operators all play key roles in the mobile information security industry value chain. At the current stage, these four types of vendors are taking seriously the threat that mobile phone malware poses, and the strategies that they have adopted to develop the mobile phone security market vary depending on the individual companys positioning and its competitive advantages (Table 1).
With the Growth of M-Commerce, Mobile Phone Handsets Are Becoming an Effective ToolforIdentity Verification M-commerce applications have gradually spread from the PC to the mobile phone following the gradual popularization of mobile phone handsets that support business functions, and a growing number of consumers – particularly businesspeople – are using their mobile phones for money management. This has prompted securities firms to work to provide a secure environment for order placement via a mobile device. As far as regulatory issues are concerned, in June 2006 the Taiwan Stock Exchange clearly stipulated that approved electronic signatures must be used for all electronic documents sent between securities brokers and individuals that have contracted with securities brokers to undertake mobile electronic transactions.
As a result, several handset manufacturers, information security software vendors and certification firms have been working together in the m-commerce security market to ensure the security of mobile orders for securities. In January 2007, Taiwanese PDA vendor Eten joined forces with the four large securities firms Yuanta Core Pacific Securities, Mega Securities, Jih Sun Securities and Taiwan Securities to develop a CA (certification authority) mobile order placement security system that combines Eten’s M-Stock mobile securities-trading software, Formosoft’ s mobile security system and TWCA’s safety certification system.
Handsets with Comprehensive Security
Functions Appeal to Niche Market Security has become an important consideration for consumers when buying a handset, and handset vendors are competing fiercely to meet this new demand. Following ”music handsets”, camera phones, smartphones, Wi-Fi handsets and GPS phones, ”secure handsets” now have the potential to become the new mobile phone ”killer application” or the next wave for feature phones. In the past, camera phones and music handsets gradually established themselves as mainstream products thanksto simultaneous promotion by major handset vendors, encouraging consumers to replace their existing handsets with these new handset types. So far, however, the large handset manufacturers such as Nokia and Motorola have yet to develop “secure” concept phones and have been limited to mainly collaborating with antivirus software providers in selling smartphones with antivirus software.
In fact, the “security handset” remains an unrecognized and undeveloped segment of the mobile phone market, and there is definitely clear demand for handsets that integrate security monitoring, identity verification, low EMF, fingerprint recognition, E-commerce transactions, anti-theft and antitapping functionality. The healthcare sector, securities firms, the banking and insurance sector and government agencies all constitute potential markets for handsets of this type, as do business executives, the elderly, females and children.
